随着互联网技术及其应用的飞速发展,互联网逐渐取代报纸、电视成为国际传播的主流形态。世界各国纷纷加大了对互联网传播的关注和投入,互联网也成为国际上争夺话语权的新的有效手段。我国目前在互联网国际传播方面与我国的国际地位不相匹配,应在遵循互联网传播规律的前提下,从宏观和微观两个层面着手,掌握互联网国际传播的话语权。 With the rapid development of Internet technology and its applications, the Internet has gradually replaced newspapers and television has become the mainstream form of international communication. All countries in the world have increased their concern and investment in the Internet. The Internet has also become a new effective means of fighting for the right of discourse in the world. At present, our country does not match the international status of our country with respect to the international communication of the Internet. We should follow the rules of Internet transmission and grasp the discourse of the international communication of the Internet from the macro and micro levels.