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发挥鲁剧品牌效应对实现山东文化强省战略具有重大意义,其根本目的是形成品牌间有效的差异性区隔。以类型化创作为根本理念、坚持打造独具特色的经典剧目是鲁剧品牌构建的起点,也是顺应“一剧两星”后电视台独播剧、定制剧发展趋势的现实选择,更是在电视剧制作机构品牌竞争中扬长避短,形成品牌相对优势的明智之选。观念的转换,将进一步廓清鲁剧品牌发展路向,有利于鲁剧精品战略的实施。
It is of great significance to exert the brand effect of Lu Opera on the strategy of making Shandong Province a strong province of culture. Its fundamental purpose is to form an effective differentiation between brands. To type the creative as the basic idea, adhere to create a unique classic repertoire is the starting point for the construction of brand-new opera, but also follow the “one two-star” television station after the broadcast, the development trend of customized TV reality choice, but also In the TV play agency brand competition to avoid weaknesses, the formation of a brand relative advantage of the wise choice. The concept of conversion, will further clarify the direction of the development of Lusu brand, is conducive to the implementation of the strategy of the boutique Lupu.