零售报刊的商品性很强,销售市场非常敏感,是经营上较难驾驭的一项邮政业务。为了适应零售经营上流通周期短、变化快、需求层次复杂、竞争对象多的特点,切实可行的内部经营承包责任制是确保报刊零售业务持续、稳定发展的一种重要方法。本文拟对此作初步的探讨。首先,各级企业(地、市、县邮电局)要对报刊零售专业给予足够的重视和支持。报刊零售是报刊发行业务基本经营方式之一,与订阅互为补充,缺一不可,“订、零并举”是邮电部一贯强调的基本方针。近年来 The retail nature of the newspapers is very strong and the sales market is very sensitive. It is a postal business that is more difficult to manage. In order to adapt to the retail business on the short circulation, rapid changes, the level of complexity of the demand, the characteristics of many competitors, practical responsibility system for internal management is to ensure that the newspaper retail business continued and stable development of an important method. This article intends to make a preliminary discussion of this. First of all, enterprises at all levels (prefectures, cities and counties) should give sufficient attention and support to the retail industry of newspapers and periodicals. Newspapers and periodicals retail business is one of the basic management of newspaper distribution business, and subscriptions complement each other, are indispensable, “set, zero concurrently ” is the basic principle has always been emphasized by the Ministry of Posts and Telecommunications. In recent years