论文部分内容阅读
今天的人类生活在一个信息溢出的时空,客观存在的信息量大于人类的注意力,注意力演变成为一种稀有资源。获得和维持注意力的方法之一,是有效的视觉信息设计。这需要设计师进行信息的分类与整合,了解受众的心理需求,通过造型语言体现信息含义,以二维或多维的应用载体展现给受众,创造出吸引受众注意力的信息。进而获得信息沟通,生发情感共鸣等互动行为,引发经济收益与社会效应,并赋予其更深远的社会文化意义。
Today’s human life is overflowing with time and space. The quantity of information that exists objectively is greater than the attention of human beings. Attention evolves into a rare resource. One of the ways to get and stay focused is through effective visual information design. This requires the designer to classify and integrate the information, understand the audience’s psychological needs, reflect the meaning of the information through the modeling language, and display the audience with the two-dimensional or multi-dimensional application carrier to create the information that attracts the audience’s attention. And then get interactive communication such as information communication and emotional resonance, trigger economic benefits and social effects, and give it more far-reaching social and cultural significance.