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“南京冠生园陈馅月饼”事件一度给月饼市场留下了阴影。月饼销售需要更加细化的营销策划与推广。本案虽制定在“南冠事件”前,但从策划细节上看,对今后月饼及其他产品的销售并不失其借鉴意义。吉林省仁合食品有限公司(以下简称仁合食品)是一家集豆制品、面制品加工和销售于一体的大型食品加工企业。面制品生产最早始于1998年7月,当时,公司提出要上马一个项目,以解决企业发展后劲不足、抵御风险能力差的问题,同时要求公司必须能够拥有核心技术,产品要适合北方市场。经过多次考查论证,最终决定上马面制品加工项目,主要生产中西点、面
“Nanjing Guanshengyuan Chen stuffed moon cake” event once left a shadow for the moon cake market. Moon cake sales need more detailed marketing planning and promotion. Although this case was formulated before the “South Summit event,” from the planning details, it does not lose the reference to the future sales of moon cakes and other products. Jilin Province Renhe Food Co., Ltd. (hereinafter referred to as Renhe Food) is a large-scale food processing enterprise that integrates processing and sales of bean products and pasta products. The production of pasta products first began in July 1998. At that time, the company proposed to launch a project to solve the problem of insufficient development potential and poor ability to withstand risks. At the same time, the company must be able to possess core technologies and products should be suitable for the northern market. After repeated examinations and argumentation, the final decision was made for the Shangmamen products processing project, which mainly produces Chinese and Western points and surfaces.