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本文选取港中旅(新疆)为例,剖析旅游企业领导力现状,在对维吾尔文化中的领导力理论进行提炼的基础上,探索积极借鉴维吾尔文化精髓提升旅游企业领导力的新思路:以“话从口出,命从口出”为借鉴,提升港中旅社会信誉度;以注重群体、以人为本为借鉴,提升港中旅内部凝聚力;以热情友善、重视礼仪为借鉴,提升港中旅客户满意度;以尊敬贤者、天人合一为借鉴,提升港中旅的可持续发展能力。
Based on the analysis of the present situation of leadership in tourism enterprises and the refining of the leadership theory in Uyghur culture, this paper chooses the HKTDC (Xinjiang) as an example to explore a new way to enhance the leadership of tourism enterprises by using the essence of Uyghur culture. From the mouth, life from the mouth out of "as a reference, to enhance the Hong Kong China Travel Service social reputation; to focus on groups, people-oriented as a reference to enhance the internal cohesion of Hong Kong China Travel Service; warm and friendly, emphasis on etiquette as a reference to enhance the Hong Kong China Travel Customer Satisfaction; Harmony between man and nature as a reference, to enhance Hong Kong China Travel Service’s ability to sustainable development.