我都已经是在做广告了,如果还是要我一本正经,科学严谨的过日子,就太不人道了。兢兢业业的曰子是宗庆后,冯根生这样的实业家过的。就象生活,他们做企业家的是在恋爱,结婚,生子,传宗接代。我们广告人就好象只是在恋爱了。本来结局都是人家的事情,我们还不轻松点?不管你们怎么装,广告人本来就是轻松的。第一钱怎么花,都不是你的!你可以从各式各样的客户身上学到经验,教训,亏的钱是他们;第二错的永远不是你。你可以抱怨客户毙你的惊世创意,广告战略不听你的,管理出现问题等等,但是一定不会是广告钱花得冤枉;你还可以怪客户资金不足,广告都已经烧到99度了,还差一度的时候,钱接不上了—— I have been advertising, and if I still want my serious, scientific rigorous live, it is too inhuman. Diligent Yanyi is Zong, Feng Gensheng such an industrialist. Like life, they are entrepreneurs in love, get married, have children, pass on the family. We advertisers just like in love. Originally the outcome is the people’s things, we are not easy? No matter how you installed, advertisers have been relaxed. The first money how to spend, is not yours! You can learn from a wide range of customers who experience, lessons, loss of money is them; the second wrong is not you. You can complain about the stunning ideas your clients have killed, the ad strategy not listening to you, managing problems, etc., but it’s not going to be worthless advertising money; you can blame clients for lack of funds and ads that have been burned to 99 degrees Now, when the time difference, the money can not catch up -