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新闻媒体是国家和人民大众向外界反映情况的途径。新闻媒体所聚焦的内容在人们的生活中起着重要作用,它承担着宣传国家方针政策、促进社会和人民和谐的重要责任。有的媒体为了提高收视率、收听率等,采取一些不正当的途径来制造社会舆论或使用非法的方式吸引人们的眼球,甚至制造虚假新闻。这样的现象说明新闻媒体没有把自己的责任牢记于心,没有把握好新闻媒体的主要任务。
The news media is a way for the state and the general public to reflect the situation to the outside world. What the news media focus on plays an important role in people’s lives. It undertakes the important responsibility of propagating the country’s principles and policies and promoting the social and people’s harmony. Some media in order to improve the ratings, listening rates, etc., to take some unfair ways to create public opinion or use illegal ways to attract people’s attention, and even create false news. This phenomenon shows that the news media do not keep their responsibilities in mind and fail to grasp the major tasks of the news media.