本文从行政文化的内涵入手,论述了行政文化与政府形象的关系,并具体阐释了行政文化的优劣对政府形象的巨大影响力。然后从行政精神文化角度、行政制度文化角度、社会公众角度讲述如何构建人本和法制并重的行政文化,以塑造一个健康的政府形象。 This article begins with the connotation of administrative culture, discusses the relationship between administrative culture and government image, and explains the great influence of the pros and cons of administrative culture on the government image. Then from the perspective of administrative and spiritual culture, the administrative system culture, the public from the perspective of how to build an equal human and legal culture, in order to create a healthy government image.