2004年,中国的汽车市场遭遇寒流。一方面持币待购的消费者面对一降再降的车价仍持观望态度;另一方面许多汽车厂家与经销商展开了角力。期间,日本汽车因为设计的缺陷造成多起交通事故后未招回,又给中国的消费者蒙上了一层阴影。“人无信不立”。自古以来,诚信就是人类社会活动的一个重要组成部分,诚信是市场经济的基本条件。猎豹汽车展开的诚信战,成为车市的另一道风景。 In 2004, China’s auto market suffered a cold flow. On the one hand, consumers waiting for purchases and purchases are still waiting and going; the other hand, many car manufacturers and dealers started the wrestling. During the Japanese car because of design flaws caused by many accidents have not recalled, but also cast a shadow over the Chinese consumers. “People without confidence ”. Since ancient times, honesty is an important component of human social activities. Integrity is the basic condition of a market economy. Cheetah launched the integrity of the war, becoming another car market landscape.