策略真的那么重要吗?策略与创意真的可以分得很清楚吗?在1994年的夏天当我们初次接触伊力特这个新疆本土品牌的时候,对这些重要命题的界定并不是很清晰。我们最真诚的冲动就是想一些好办法,帮助伊力特这个新疆品牌做成全国品牌,把伊力特的市场做到新疆以外。今天,可以说我们已经做到了。伊力特已经由一家新疆兵团下属的酒厂成长为呼风唤雨的上市公司,“伊力”商标也由新疆的著名商标发展成为中国驰名商标,伊力特跻身全国白酒企业综合经营指标的前十之列,更为重要的是,伊力特成为数以万计的中国白酒品牌中最具品牌个性和文 Is the strategy really important? Are the strategies and ideas really clear? In the summer of 1994 when we first came into contact with the local indigenous brand of Iraq, we did not define these important propositions clearly. Our most sincere impulse is to think of some good ways to help Yilite Xinjiang brand into a national brand, Yilitte market beyond Xinjiang. Today, we can say we have done it. Yili Te has been a winery under the Xinjiang Corps grew into a do-goode listed company, “Yi Li ” trademark from well-known trademarks in Xinjiang developed into a well-known trademarks in China, Yi Lite is among the top ten indicators of the national liquor business, More importantly, Elites became the most iconic personality and culture of thousands of Chinese liquor brands