对消费者产生有效的引导不仅是直销活动之本,也是一切商业活动的根本。而如何抓住所有可能的机会对消费者因势利导,优化消费者购物体验,实现营销效果最大化,是所有营销活动需要考虑的关键问题。 Producing effective guidance to consumers is not only the basis of direct sales activities, but also the foundation of all business activities. And how to seize every possible opportunity to make the best use of consumers, optimize consumer shopping experience and maximize marketing effectiveness are the key issues to be considered in any marketing campaign.