在传统的盈利模式不再具有持续性时,平面媒体期望数字化产品一样可以获利,但苦于缺少样本。如今,英国梅科姆集团的成功转型提供了清晰的获利途径。尽管经济危机对广告投放产生巨大冲击,迫使梅科姆公司对运营成本进行大幅削减,但这些不能动摇公司对多元化业务收入来源的信心。产品迅速变化创新,收入不断增长,公司从协同发展中获得了丰厚利润,其中今年上半年在线广告收入增长达47%。 When traditional profit models cease to be sustainable, print media expects digitized products to be as profitable but suffer from a lack of samples. Today, the successful transformation of the British Maycom Group provides a clear path to profit. While the economic crisis has had a huge impact on ad placement, forcing Comcor to slash its operating costs, these do not shake the company’s confidence in the sources of diversified business revenues. The rapid changes in product innovation, revenue growth, the company made substantial profits from the synergic development, including online advertising revenue growth of 47% in the first half of this year.