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据国家统计局城市调查总队对全国34个大中城市的8864户居民牙膏消费情况的调查显示,牙膏销售的地域差异性较大,市场不断出现新的品牌,广告媒体对消费者的影响越来越大。消费者占有率前12名的牙膏品牌依次是:“中华”占19.59％,“两面针”占15.65％,“黑妹”9.16％,“蓝天六必治”7.20％,冷酸灵”5.12％,“洁银”3.64％,“小白兔”3.36％,“高露洁”3.29％,“美加净”2.99％,“上海防酸”2.93％,“康齿灵”2.58％,“白玉”2.54％。
According to a survey conducted by the National Bureau of Statistics’s Urban Survey Corps on toothpaste consumption of 8,864 households in 34 large and medium-sized cities across the country, the geographical distribution of toothpaste sales is relatively large, new brands are constantly appearing in the market, and the impact of advertising media on consumers is increasing. The bigger. The top 12 toothpaste brands in terms of consumer share were: 19.49% for “Zhonghua”, 15.65% for “double-sided needle”, 9.16% for “black sister”, 7.20% for “blue sky and six must cure”, and 5.12% for cold-acid spirit. , “Jie Yin” 3.64%, “Little White Rabbit” 3.36%, “Colgate” 3.29%, “United States and Canada” 2.99%, “Shanghai Anti-acid” 2.93%, “Kang Teeth” 2.58%, “White Jade” 2.54%.