“大众传播”是大规模的媒介组织向大范围的受众传递大批量信息的传播活动,这种传播是“点”对“面”的单向传播,其显著特点就是始终遵循“大众”的原则,根据有限的不精确的反馈信息和传播者对受众需求的估测,传递出被认为是适合受众需要的信息。在人类社会传播领域中,“大众传播”长期占据着主导地位,对人类社会的发展与进步起到巨大的推动作用。随着社会的科技进步与发展,特别是号称“第四媒体”的互联网的问世,打破了传统的大众媒体——报纸、广播、电视“三足鼎立”的局面,夺走了为数不少的电视受众和广告份额,“大众传播”的缺陷也日益明显。面对多媒体的激烈竞争,电视媒体是否应该重新审视自我,独辟蹊径,考虑用“超大众传播”的理念,取代传统的“大众传播”。“超大众传播”的电视理念,窃以为可以从以下几个方面进行探讨: “Mass media” is a large-scale media organizations to mass communications to a wide range of audience information dissemination activities, this communication is the “point” on the “surface” one-way communication, its salient features is always follow the “mass” principle , Based on a limited amount of inaccurate feedback and an estimate of the audience’s needs by the communicator, convey what is considered appropriate for the audience’s needs. In the field of human social communication, “mass media” has dominated for a long time and played a huge role in promoting the development and progress of human society. With the scientific and technological progress and development of society, especially the advent of the Internet, which is known as the “fourth media,” breaking the “tripartite confrontation” between the traditional mass media - newspapers, radio and television and taking away a large number of television audiences And advertising share, “mass communication” flaws have become increasingly evident. In the face of fierce competition in multimedia, whether the television media should reexamine itself and find its own way out of the traditional “mass media” by considering the concept of “super mass media”. The concept of “super-mass media” television was stolen from the following aspects: