改革开放以来,中小企业对我国国民经济的稳定发展发挥了重要作用。但当前我国中小企业的总体生存状况却不容乐观,很多企业由于品牌营销理论知识的缺乏以及实践经验的不足,在品牌建设的道路上遇到了很多问题。 Since the reform and opening up, small and medium-sized enterprises have played an important role in the stable development of our national economy. However, at present, the overall living conditions of SMEs in our country are not optimistic. Many enterprises have encountered many problems on the road of brand building due to the lack of theoretical knowledge of brand marketing and practical experience.