网络作为一种媒体的优点显而易见:极强的时效性、广泛的覆盖面、海量存贮能力、强烈的互动性、传播的灵活性、多媒体手段并存等等,这是大多数中外传统媒体加入到上网的大潮中的主要原因。 但是,随着网络实践的不断加深,单单从媒体的角度来看网络,似乎是不够的。 传统媒体网络版寻求突破 有不少上网的传统媒体,力图把“理论上”的网络媒体的优势落实到实践中。在这方面,《人民日报》无疑是走在前面的。它从上网以来,不断在向“理论上”网络媒体的最高境界看齐。例如,它有动态新闻发布, The advantages of the Internet as a medium are obvious: extremely time-critical, broad coverage, massive storage capacity, strong interactivity, flexibility of communication and the coexistence of multimedia tools, etc., which is the reason why most Chinese and foreign traditional media are joining the Internet The main reason for the tide. However, with the continuous deepening of network practice, it seems that the network alone is not enough from a media perspective. Traditional media online version seeks to break through a lot of traditional media online, trying to put the “theoretical” advantages of online media into practice. In this regard, “People’s Daily” undoubtedly leads the way. Since its inception, it has been keeping pace with the highest level of “theoretical” online media. For example, it has a dynamic news release,