传媒改革的出发点和归宿就是不断地、最大限度地满足受众日益增加的正常需要。在大众媒介不断“分众化”的今天，电视台最重要的对策便是调整节目、栏目乃至频道的内容、风格、播出时段，使其准确地传输给目标观众。本文拟就创建农村频道的问题作一些初步探讨。一、创建农村频 The starting point and destiny of the media reform are to constantly meet the growing normal needs of the audience. Nowadays, when the mass media are constantly becoming more and more popular, the most important countermeasure for the television stations is to adjust the content, style and broadcast time of the programs, sections and even channels so that they can be accurately transmitted to the target audience. This article intends to make some preliminary discussions on the issue of creating rural channels. First, create a rural frequency