随着移动互联网的高速发展,越来越多的人开始通过新媒体宣传和包装自己。通过视觉形象识别系统的传播,围绕品牌开展的一系列营销策略,提升个人品牌的内涵,使其品牌价值得到提升和延展。它超越地域、疆界、时空的限制,使无论是企业还是个人,其所代表的产品或者理念都能快速传播全球化。本文以作家雪小禅为例,对新媒体传播中个人平台视觉识别系统的设计进行研究。 With the rapid development of mobile Internet, more and more people start to advertise and package themselves through new media. Through the visual image recognition system of communication, around the brand to carry out a series of marketing strategies to enhance the connotation of the individual brand, its brand value has been enhanced and extended. It transcends geographical, border and time-space constraints so that both the enterprise and the individual can rapidly spread the globalization of the products or ideas they represent. This article takes writer Xue Xiaocan as an example to study the design of personal platform visual recognition system in new media.