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美国是世界头号广告大国,1990年广告净收入达742亿美元。广告的发达,是美国经济和社会发展的一个显著特征。美国广告在促进市场竞争、抑制垄断、改善信息机制、刺激创新、加速新技术的商品化、扩大流通规模、提高生产的规模效益和促进消费等方面,对美国的经济生活都具有特殊的、不可或缺的重要作用。广告对促进美国的社会生活也具有特殊的贡献。美国是大众传媒最为发达的国家,这是以广告为依托的。美国的广告支撑
The United States is the world’s number one advertising country. In 1990, advertising net income reached 74.2 billion U.S. dollars. The development of advertising is a distinctive feature of the economic and social development of the United States. U.S. advertising has special and inconclusive features in the economic life of the United States in promoting market competition, suppressing monopoly, improving information systems, stimulating innovation, accelerating the commercialization of new technologies, expanding the scale of circulation, increasing economies of scale in production, and promoting consumption. Or lack of an important role. Advertising also has a special contribution to the promotion of American social life. The United States is the most developed country in the mass media. This is based on advertising. U.S. Advertising Support