烤串,在北方人的生活中是最平常不过的一种食物,夏天的街边烧烤档无处不有。许多投资者认为烤串是最简单易操作且成功率高的生意,结果却都烤不出新意,大众化的口味根本满足不了人们日益挑剔的嘴。然而,青海小老板张定成却把这种最普通的烤串店经营得有声有色。一句“吃了不上火的烤串”在当地几乎是家喻户晓,人人皆知。 Skewers are the most common type of food in the northerner’s life. Summer street grills are everywhere. Many investors believe that kebabs are the most simple and easy-to-operate business with high success rate. As a result, they cannot be baked. Popular tastes cannot satisfy people’s increasingly finicky lips. However, Zhang Xiaocheng, a small owner in Qinghai, has managed this kind of most common skewer shop to a great success. The phrase “having grilled skewers that don’t get on fire” is almost a household name in the local area. Everyone knows it.