中国的企业基本是靠自我积累型的滚雪球式发展,而品牌建设是一个长期的工作,但不进行品牌建设,在消费者品牌意识越来越强的今天,产品难有销路,对手就会趁虚而入。品牌建设需要人力和资金的投入,投入少了又难见效果,投入多了,资源又不够分配,通路要化钱,人才、研发要化钱,促销要化钱等等,进亦难,退亦难,举步艰难。有人批评国内企业家不重视品牌,有些是很冤枉的。许多局外人士是站着说话腰不酸,许多海外人士是饱汉不知饿汉饥。中国企业要念什么品牌经? 第一种方式:对于不知名的大众消费品的品牌,在有一定的产品品质和市场潜力的情况 Chinese companies basically rely on self-accumulating snowball-type development. Brand building is a long-term task, but brand building is not carried out. Today, as consumers’ brand awareness becomes stronger and stronger, products are difficult to sell and their opponents will suffer. Virtually into. Brand building requires manpower and capital investment, less investment and difficult to see results, more investment, resources are not enough allocation, access to money, talent, research and development to change money, promotions to save money, etc. It is also difficult and difficult. Some criticize domestic entrepreneurs for not paying attention to brands, and some are very embarrassing. Many of the outsiders are standing up and talking to their backs. Many overseas people are full of Han and do not know how hungry they are. What brand strategy does Chinese company want to read? The first way: For unknown public consumer goods brands, there is a certain degree of product quality and market potential