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本文中对智慧旅游的涵义加以理清的基础上,分析了鞍山地区在智慧旅游背景下旅游营销的现状,构建了鞍山旅游发展的智慧营销模式,提出鞍山应该建立智慧旅游营销平台、充分利用搭建的平台信息系统进行数据分析调整营销策略以及从供给侧进行调整以促进安徽旅游发展的对策。
Based on the clarification of the meaning of Wisdom Tourism, this paper analyzes the current situation of tourism marketing in the background of Wisdom Tourism in Anshan, constructs the intelligent marketing model of tourism development in Anshan, proposes that Wisdom Tourism Marketing Platform should be set up in Anshan, Platform information system for data analysis and adjustment of marketing strategies and adjustments from the supply side to promote Anhui tourism development countermeasures.