新媒体的暗面伴随着它的光明面与生俱来。但一刀两刃,对暗面的认识与了解,无疑是新媒体经营者的一剂凉药,它能够帮助新媒体走出一片健康的蓝海。以网络技术和数字技术为依托的新媒体如日中天、光亮夺目,大有“横扫千军如卷席之势”。然而,细察之,它的膨胀并不完全是市场经济内部需求促成的结果,而是资本 The dark side of new media comes with its bright side. However, having a single knife and two brains, understanding and understanding of the dark side is undoubtedly a cool drug for new media operators and can help the new media to get out of a healthy blue ocean. With the network technology and digital technology as the basis of new media such as flourishing times, bright and eye-catching, a great “sweeping the army as a roll of potential”. However, careful examination, its expansion is not entirely the result of the internal demand of the market economy, but the capital