笔者从企业履行对消费者、社会、政府、合作伙伴、员工等相关利益群体的社会责任所带来的益处的角度,阐述了履行社会责任是打造质量、服务、成本—价格、技术、渠道、人脉、人才、品牌等企业全方位长期竞争优势的终极武器。 The author expounds that to fulfill the social responsibility is to build the quality, service, cost-price, technology, channel, market economy and so on, from the point of view of the benefit brought about by the enterprise to fulfill the social responsibility of consumers, society, government, partners, employees and other stakeholders. Contacts, talent, brand and other enterprises all-round long-term competitive advantage of the ultimate weapon.