基于消费者对失败的消费会产生“报复”行为,本文着重从微观经济学和消费者心理等方面,对不同年龄阶段的消费者进行分析,研究年老和年轻的消费者在失败消费后采用的报复行为进行详细比较,并得出了相应的结论。 Based on consumers ’failure to consume, there will be a “retaliation” behavior. This article focuses on the analysis of consumers of different ages from the aspects of microeconomics and consumer psychology to study the relationship between the aged and young consumers’ After the retaliation used for a detailed comparison and reached the corresponding conclusion.