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在新的电子传播技术层出不穷、传统的印刷媒介再度面临严峻挑战的八十年代,报业界人士对自己事业的前景持何看法?美国 J·波洛克博士新近主持的一项调查表明——大多数人颇具自信,认为报纸前途依然看好。波洛克受美国联合媒介公司的委托,向二百多名全国重要的新闻媒介主管者(出版人、总编辑、总经理等)寄发了调查问卷。根据收到
In the 1980s, when the new electronic communication technology came out in an endless stream and the traditional printing medium was once again facing severe challenges, what did the newspaper industry people think of the future of their own businesses? A recent survey conducted by Dr. J. Pollock in the United States showed that most People are confident that the future of the newspaper is still promising. Pollock, commissioned by United Media Corporation, sent questionnaires to more than 200 leading media outlets nationwide (publisher, editor in chief, general manager, etc.). According to received