目前,农药生产企业和经营企业都面临很严峻的考验,就是加入WTO后,国外企业对中国企业的冲击。其中很重要的一点是信誉危机。这是近几年来农药市场的混乱造成的,也是农药流通市场鱼龙混杂、泥沙俱下的必然结果。在计划经济年代,农药产品实行专营,只有农资公司才有资格经销化肥、农药,别无分店,因此农资公司有着极高的信誉,至今仍然有农民消费者对此念念不忘。但在逐步进入 At present, pesticide production companies and operating companies are facing a severe test, that is, after the accession to the WTO, foreign companies on the impact of Chinese companies. One of the important points is the credibility crisis. This is caused by the chaos in the pesticide market in recent years. It is also the inevitable result of the mixed circulation of fish and pesticides in the pesticide circulation market. In the planned economy era, pesticide products were franchised, and only agricultural-funded companies were qualified to sell fertilizers and pesticides, and there were no branches. Therefore, agricultural-funded companies have a very high reputation. So far, peasant consumers are still obsessed with this. But gradually entering