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在加快建设现代职业教育体系的大背景下,如何在激烈的市场竞争中,基于顾客价值,构建和提升自己的核心竞争力,对高职院校发展至关重要。为此,借鉴企业顾客价值理念,提出了高职院校顾客价值的概念,从三个方面分析了顾客价值与高职院校核心竞争力的关系,以创造、传递顾客价值为焦点,探索性构建了基于顾客价值的高职院校核心竞争力整合模型。
Under the background of speeding up the construction of modern vocational education system, how to build and enhance its own core competence based on customer value in the fierce market competition is very important to the development of higher vocational colleges. For this reason, the concept of customer value of enterprises is introduced, and the concept of customer value in higher vocational colleges is put forward. The relationship between customer value and the core competitiveness of higher vocational colleges is analyzed from three aspects. The value of creating and delivering customer value is the focal point. Constructs the integrated model of core competence based on customer value in higher vocational colleges.