中国潜在的文化消费能力是4万多亿元人民币,但2013年文化消费实际规模是1.6万亿左右,还有3万亿的空间没有发掘出来。文化部部长蔡武2月24日在国务院新闻办公室发布会上介绍,消费需求中最具潜力的消费是文化消费,据专家预测,中国潜在的文化消费能力是4万多亿元人民币,但2013年文化消费实际规模是1.6万 The potential cultural spending power of China is more than 4 trillion yuan, but the actual scale of cultural consumption in 2013 was about 1.6 trillion yuan, with 3 trillion yuan of space untouched. Minister of Culture Cai Wu introduced at the State Council Information Office briefing on February 24 that the most potential consumption in consumer demand is cultural consumption. According to experts, the potential cultural spending power of China is more than 4 trillion yuan, but 2013 The actual scale of cultural consumption is 16,000