韩国现代汽车公司为了使其生产的“小马驹”牌汽车跑到国外,采取广告先行,让目标市场消费者认识自己的产品,诱导市场。该公司在将这种小汽车打入加拿大市场前,就派了一位精明能干的中年人到加拿大考察,他发现日本本田公司能在该市场大行其道,是与委托了一家有创造性的广告公司搞宣传有密切关系的。于是他立即请这家公司为“小马驹” South Korea Hyundai Motor Co., Ltd. has used its advertising in advance in order to make its production of “Little Horse” brand cars go abroad, so that consumers in target markets can understand their products and induce markets. The company sent a savvy middle-aged man to visit Canada before he introduced the car into the Canadian market. He found that Japanese Honda was able to be popular in the market and commissioned a creative advertising company. There is a close relationship between propaganda. So he immediately asked this company to be a “pony.”