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随着信息数字化技术的突飞猛进,艺术与技术相互融合成就了庞大的数字化产业。借助数字技术,曾经的文字主流媒体内容正在向图像、影像、互动的方向转移。这种跨媒体且具有独特艺术形式和语境空间的数字媒体艺术设计,已成为全球化时代人类社会数字信息传媒的主要表现方式,并且深刻地影响着不同地域艺术文化精神的表达与呈现。全球化背景下文化边界的模糊趋势,使设计艺术趋于同质化和类型化。文章分析现代社会背景下中国元素在数字媒体艺术设计领域中的应用,从新数字媒体艺术设计中动态设计的角度出发,进行案例分析,寻找创作具有民族艺术风格数字媒体设计作品的方法。如何科学利用现代数字媒体与技术,创建更加多样化解读历史、再现历史、弘扬民族历史文化辉煌的可能。
With the rapid development of digital information technology, the integration of art and technology has resulted in a huge digitization industry. With digital technology, the mainstream text content of the previous text is moving in the direction of images, videos and interactions. This kind of cross-media digital art design with unique artistic forms and context has become the main manifestation of digital information media in human society in the era of globalization, and has profoundly influenced the expression and presentation of the artistic and cultural spheres in different regions. The vague trend of cultural boundaries under the background of globalization makes the design art tend to be homogenized and typed. This article analyzes the application of Chinese elements in the field of digital media art design under the background of modern society and analyzes the case from the perspective of dynamic design in the new digital media art design to find a way to create a digital media design work with national art style. How to use modern digital media and technology scientifically to create a more diversified interpretation of history, reproduce history and promote the possibility of national historical and cultural brilliant.