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2002年8月16日,中央电视台广告部与中国企业联合会广告主工作委员会在北京钓鱼台国宾馆共同举办了中国手机行业高峰会,为手机生产商、销售商与政府主管部门提供了一个互动交流的平台,得到了与会企业的高度评价。上图为中央电视台广告部特地为参会的手机生产企业准备了他们各自最畅销的一款手机,安排企业抽奖互赠奖品。这是中央电视台广告部搭台、行业客户与政府主管部门唱戏的第一次尝试。中央电视台广告部今后还将就更多行业所面对的市场问题举行更多有针对性的活动,充分利用自身的优势和所能调动的社会资源为客户提供增值服务,使中
August 16, 2002, CCTV Advertising Department and the China Enterprise Confederation Advisers Working Committee held in Diaoyutai State Guesthouse in Beijing China’s mobile phone industry summit for handset manufacturers, vendors and government authorities to provide an interactive exchange Platform, has been highly appreciated by participating enterprises. Pictured above is CCTV Advertising Department specially for the participating mobile phone manufacturers to prepare their own best-selling mobile phone, arranging corporate lottery donated prizes. This is the first attempt by CCTV’s advertising department to set the stage for singing and playing with industry clients and government authorities. CCTV Advertising Department will hold more targeted activities on the market issues facing more industries in the future and make full use of its own advantages and the social resources it can mobilize to provide customers with value-added services so that medium