当前,我国高职教育中市场营销专业在人才的培养目标、培养模式、规格定位、教学方式、教学内容和课程体系等方面存在着一系列问题,难以适应知识经济时代对营销管理人才的需求。必须从根本上进行改革,构建一个适合高职市场营销专业教育的培养模式。 At present, there are a series of problems in the training objectives, training mode, specification orientation, teaching methods, teaching contents and curriculum system of higher vocational education in China. It is difficult to adapt to the demand of marketing management talents in the era of knowledge economy. We must carry out the reform fundamentally and construct a training mode suitable for the vocational education of higher vocational education.