客户关系管理（ＣＲＭ）的概念对中国人而言已不陌生，也不难理解。但真正系统化、有效的应用仍是凤毛麟角。为了更好地推动分析性ＣＲＭ、数据仓库市场在中国的发展，提升中国企业的核心竞争力，ＮＣＲ公司于７月６日在北京举办了主题为“优化客户关系，创造竞争优势”的２０ The concept of customer relationship management (CRM) is no stranger to the Chinese people, it is not hard to understand. But the real systematic and effective application is still rare. In order to better promote the development of analytical CRM and data warehouse market in China and enhance the core competitiveness of Chinese enterprises, NCR held a seminar on “Optimizing Customer Relationship and Creating Competitive Advantages” in Beijing on July 6