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针对酒店电子商务水平测度指标体系,首先通过德尔菲法向专家收集对各级指标的评价,依据评价数据计算各级指标的权重,并进行一致性检验;然后进一步根据在重庆市企业管理者、机关人员、大学教师、大学生等了解电子商务的相关人员中调查所获得的100份数据,运用模糊综合评判法验证该指标体系的可靠性,且对相关问题予以适当说明。利用该测度指标体系获得的数据可以为酒店管理者提供决策参考。
According to the evaluation index system of hotel e-commerce level, we first collect the evaluation of experts at all levels through Delphi method, calculate the weight of indicators at all levels according to the evaluation data, and conduct the consistency test. Then, based on the data of enterprises managers in Chongqing, Government agencies, university teachers, college students and other relevant personnel who have learned about e-commerce. The fuzzy comprehensive evaluation method is used to verify the reliability of the index system and relevant issues are properly described. The data obtained by using the index system can provide decision-making reference for hotel managers.