中国有句俗话:“预则立,不预则废”,强调预测对事业成功的重要性。中国商人素以善于预测行情,敏于掌握时机而著称于世。孔子“七十二贤”中有一位名叫子贡的大商人,经营上很有一套,孔子在总结他经商成功的原因时认为关键是他能“臆则屡中”,即预测行情往往很准。不仅子贡如此,中国古代著名的大商人如范蠡、白圭也都非常善于预测市场行情,他们在经营实践中还掌握了一套预测市场的方法。范蠡在总结自己的经商经验时曾说:“旱则资舟,水则资车”,即要在天大旱时准备好舟船,在水涝时准备好车马。范蠡的这个论点是根据气候的变化来预测市场,从而确定相应的市场战略的方法。范蠡所总结的市场预测经验,不仅包括根据气候的变化预测市场,而且还包括把握农时的 There is a saying in China: “Preliminary legislation, not preconceived,” emphasizes the importance of forecasting the success of a business. Chinese businessmen are known for their ability to predict markets and are well-known for their timing. One of Confucius’s “Seven Twenty-two Gentlemen” had a big businessman named Zi Gong. He had a very good operation. When Confucius summed up the reasons for his successful business, he believed that the key was that he could “repeat it repeatedly,” that is, predicting prices often quasi. Not only Zigong but also the famous ancient Chinese businessmen such as Fan Yi and Bai Gui are also very good at predicting market conditions. They also have a set of methods to forecast the market in their business practices. When summarizing his own experience in doing business, Fan Yu once said: “Dry will capitalize on the boat, and water will be used to fund the car.” That is to say, we must prepare boats and boats in the day when drought occurs, and prepare cars and horses in the flood season. Fan Li’s argument is to predict the market based on changes in the climate and determine the appropriate market strategy. The market forecasting experience summarized by Fan Wei not only included forecasting the market based on changes in the climate, but also included grasping the agricultural time.