随着全球瞩目的雅典奥运会落下帷幕,随着奥运接力棒从古老的雅典传递到同样古老但日新月异的北京,中国依然还沉浸在奥运的余热之中,因为2008年,中国人将第一次在自己的国土上举办这个人类共同的体育盛会——奥运会。中国奥运代表团在雅典夺得的32枚金牌不仅意味着中国体育的强盛,还使中国的媒体和企业直面真正意义的奥运营销。市场上,商家已经打起北 With the spectacular Athens Olympic Games coming to an end, as the Olympic relay passes from ancient Athens to the same ancient but rapidly changing Beijing, China is still immersed in the heat of the Olympic Games because in 2008, the Chinese will for the first time in themselves On the territory of this humanity held a common sports event - the Olympic Games. The 32 gold medals won by the Chinese Olympic delegation in Athens not only mean the strength of Chinese sports, but also make Chinese media and enterprises face real Olympic marketing. On the market, businesses have already beaten north