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一直以来,争做主流媒体,千方百计扩大广播的影响力,争取更多的受众和更大的市场,是我们广播人不懈的追求。因此,现代城市广播如何借助微博的力量,做新技术的拥抱者,如何发挥广播在“微世界”中的作用,理应成为当今广播人着重要思考的问题。一、广播应成为微博应用的先行者(一)主持人建立微博的意识和目的FM1040.7主持人微博意识的建立有其一定的特殊性,FM1040.7和新浪网在节目方面
All along, to become the mainstream media, do everything possible to expand the influence of radio, for more audiences and greater market, is our relentless pursuit of radio people. Therefore, how modern city broadcasting utilizes the power of microblogging as a hugger of new technologies and how to play the role of broadcasting in “Micro World ” should become the important thinking issue for broadcasters today. First, the broadcast should be the forerunner of Weibo applications (A) the host to establish the awareness and purpose of Weibo FM1040.7 host Weibo awareness has its own particularity, FM1040.7 and Sina in the program