医院宣传工作是医院经营和卫生管理工作的重要组成部分。医院宣传工作的基本属性决定了医院宣传工作的主要内容。在我国当前的医疗卫生管理体制下,医院是一个既具有事业单位性质,又实行企业化经营管理的特殊实体。医院在实体上的双重属性,以及医院的行业特点决定了医院宣传工作既具有一般宣传工作的共同属性,又具有自身的特殊属性。概括起来看,医院宣传工作的基本属性至少包括政治属性、管理属性、市场属性和公益属性四个方面。一、政治属性政治表现为政府、政党、社会团体和个人在内政及国际方面的活动。政治是经济的集中表现,产生于一定 Hospital advocacy work is an important part of hospital management and health management. The basic attributes of hospital advocacy work determine the main content of the hospital advocacy work. Under the current system of medical and health management in our country, the hospital is a special entity that has both the nature of public institutions and the implementation of enterprise management. The double attribute of the hospital in the entity and the characteristics of the hospital industry determine that the hospital publicity work has the common attributes of general publicity work as well as its own special attributes. To sum up, the basic attributes of hospital advocacy work include at least four aspects of political attributes, management attributes, market attributes and commonweal attributes. First, the political attributes Political manifestations of government, political parties, social groups and individuals in the internal affairs and international activities. Politics is a concentrated manifestation of the economy, produced in a certain