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企业要想决战全球市场,必然要进行跨文化管理。所以任何企业进入东道国就要尊重东道国的文化,承认文化的差异性尊重不同文化的个性特点,尊重具有不同文化背景的个体的价值观、思维方式和行为方式是缓解跨文化管理冲突,施行有效的跨文化管理,发挥不同文化作用的前提和保证在全球经济一体化、全球市场竞争激烈化的大背景下,任何一个立志要在全球市场上大展手脚的企业一定不会忽视任何一个市场、任何一次机会。世界是千姿百态的,文化也是丰富多彩的.不可能有一种企业文化是十全十美、普遍适用的。企业要想决战全球市场,必然要进行跨文化管理,在不同的国家投资,必然要面对不同的文化背景。进入东道国就要尊重东道国的文化,承认文化的差异性。
Enterprises to battle the global market, must be cross-cultural management. Therefore, any enterprise entering the host country should respect the host country’s culture, acknowledge the differences in culture, respect the individual characteristics of different cultures, and respect the values, modes of thinking and behaviors of individuals with different cultural backgrounds to mitigate cross-cultural management conflicts and implement effective cross- Cultural management, exert the premise and guarantee of different cultural roles Against the background of global economic integration and fierce global market competition, any enterprise that is determined to make its presence in the global market will not ignore any one market, any one time opportunity. The world is mixed, and the culture is rich and colorful.It is impossible to have a corporate culture that is perfect and universally applicable. In order to decisively battle the global market, enterprises must inevitably carry out cross-cultural management and invest in different countries will inevitably face different cultural backgrounds. When entering the host country, we must respect the host country’s culture and recognize the differences in culture.