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优秀品牌自优秀企业而生,医治中国品牌饥渴症还需从企业入手。改革开放以后,中国凭借的丰富的资源、廉价的劳动力、优惠的创业政策迅速吸引了大量国内外资本,一举成为全球制造业生产大国。经过三十多年的努力,数以亿万计的货物在中国的大小港口吞吐出没,尴尬的是,这些货物在被带走时只有“MADE IN CHINA”的印记,鲜有一个朗朗上口的品牌。时至今日,商品经济已经步入了卖创意、卖品牌的年代,而中国制造却只能在生产环节以工时和数量求利润,创意过程无人参与,营销过程更难见中国人的身影。
Excellent brand from outstanding enterprises, the treatment of Chinese brand hunger also need to start from the business. After the reform and opening up, China, with its rich resources, cheap labor and favorable entrepreneurial policies, rapidly attracted a large amount of domestic and foreign capital and became a global manufacturing manufacturing power in one fell swoop. After more than 30 years of hard work, hundreds of millions of goods have been haunted by ports of large and small in China. Embarrassedly, these goods have only been imprinted with “MADE IN CHINA” Mouth brand. Today, the commodity economy has entered the era of selling creative ideas and selling brands. However, Chinese-made products can only earn profits in man-hours and quantities in the production process. The creative process is unattended and the marketing process is even more difficult for the Chinese people.