在我国,随着社会主义市场经济的不断发展,市场体系不断完善,企业之间的竞争也日趋激烈。在激烈的市场竞争中,企业要与各种类型的市场主体打交道,其间既有竞争,也有竞合。为了处理好企业与企业、企业与顾客之间繁纷复杂的关系,通常都要通过商务谈判。商务谈判不仅是企业经营活动 In our country, with the continuous development of the socialist market economy, the market system has been continuously improved and the competition among enterprises has become increasingly fierce. In the fierce market competition, enterprises should deal with various types of market players, during which both competition and competing. In order to deal with the complex business and business, business and customer relationships between complicated, usually through business negotiations. Business negotiations are not just business activities