“科技日新月异”不仅是句广告语,用来形容媒体自身的发展轨迹也再恰当不过。随着生活的方式的改变,互联网,LCD屏播出的楼宇广告等新型媒体的涌现,报纸不再是单一独大的新闻传媒。但它做为一种最古老的媒介方式积存起的丰富,独特的优势是不可替代的,这种发展轨迹无论是从国外的媒体趋势看,还是从国内的实际情况分析都非常明确。因此 “The rapid development of science and technology” is not only an advertisement slogan, it is just as appropriate to describe the development path of the media itself. With changes in the way of life, the advent of new media outlets such as the Internet and LCD screens, the newspaper is no longer the single biggest news media. However, its rich and distinctive advantages as an ancient medium are irreplaceable. This development path is very clear both from the media trends in other countries and from the actual situation in China. therefore