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随着白酒市场白炽化竞争局面的形成,许多白酒品牌近年来逐渐陷入白酒销售瓶颈,部分白酒品牌即使在销售旺季也难以达到预期销售指标,更遑论在惨淡经营的淡季,销售上雪上加霜在所难免。白酒销售的季节性特征较为明显,在炎热夏季,白酒如何突破季节限制,做到淡季不淡,在激烈的市场竞争中脱颖而出,赢得消费者青睐至关重要。本文探讨了适逢淡季,白酒的销售现状及出现问题,并归纳出相关的应对策略。
With the formation of an incandescent competition in the liquor market, many liquor brands have gradually fallen into the bottleneck of liquor sales in recent years. Some liquor brands are hard to achieve the expected sales targets even in the peak season, let alone the downturn in the dismal sales season. . The seasonal characteristics of liquor sales are more obvious. In the hot summer months, how liquor breaks through the seasonal restrictions so that the off-season is not short. It is crucial to win the favor of consumers in fierce competition in the market. This article discusses the off-season, white liquor sales status and problems, and summed up the relevant coping strategies.