论文部分内容阅读
A集团有限公司是以生物工程和绿色农业为发展方向的农业产业化集团,在D市有着较高的知名度,其拳头产品———A牌绿色猪肉不含农残、药残和对人体有害的添加剂,口感好,肉味香,对人体更安全、更健康,被国家绿色食品发展中心认定为绿色产品。然而,曾有一个非常尴尬的事实摆在A集团有限公司面前:这么好的肉,销售总量却很有限,就是在D市本埠市场也一直没有能够形成大规模的销售。为此,A集团有限公司一方面从自身找原因,一方面借助外力,聘请资深营销专家深入挖掘市场潜力。
A Group Co., Ltd. is a bio-engineering and green agriculture as the direction of the development of agricultural industrialization group, has a high reputation in D City, its flagship product --- A green pork meat without pesticide residues, drug residues and harmful to human health Additives, good taste, meaty incense, the human body safer and healthier, by the National Green Food Development Center identified as green products. However, there was a very embarrassing fact in front of A Group Co., Ltd.: such good meat, the total sales volume is very limited, that is, the D port city market has not been able to form a large-scale sales. To this end, Group A on the one hand to find their own reasons, on the one hand with the help of external forces, hired senior marketing experts to tap the market potential.