近年来,随着社会经济的发展,生活水平的不断提高,人们开始追求更高品质的生活,而旅游作为一种健康的休闲生活方式越来越受到人们的青睐。然而,每年的“小长假”“黄金周”各大热门旅游景点都是人头攒动,景区爆满,景区因为超员接待导致服务质量下降,游客投诉率不断攀升。而乡村旅游作为热门景区旅游的补充,给了人们另外一种选择。乡村旅游业的兴起不但丰富了人们的休闲生活方式,同时也带动了当地的就 In recent years, with the development of society and economy, the continuous improvement of living standards, people began to pursue higher quality of life, and tourism as a healthy leisure lifestyle more and more people of all ages. However, each year, the major tourist attractions such as “Little Holiday” and “Golden Week” are all crowded with full scenic spots. Due to overcrowding, scenic spots have deteriorated the service quality and the complaints rate of tourists has been on the rise. Rural tourism, as a supplement to popular scenic tourism, has given people another choice. The rise of rural tourism has not only enriched people’s leisure lifestyle, but also led to the local