In the period of rapid development and progress of modern society，the creation of an outstanding work of art often requires a lot of time，and as the work of ancestors and modern designers have become more and more frequent，how to create good works and introduce new ones is becoming more and more difficult for designers.The process of creating a work of art generally involves three steps：artistic experience，artistic conception，and artistic communication.The artistic experience is a designer's experience of real life experience.Generally speaking，the designer needs a sufficient understanding of life and sometimes needs a lot of experience.At the time，everyone’s life is not the same，some are colorful，some are bland，and it’s important to enrich their lives.Each person’s understanding of and understanding of a thing is also different and different.Different personalities will determine this.Each person’s life is rich and colorful，even if they calm down and feel the nature，and if you look at the blue sky and combine your mind with nature，you will have a unique perspective.Everything is the accumulation of life in the minds of designers，often the impulse of the moment，with a hint of mind With the intense life inspired feelings and inner thoughts are important origins of creativity.For example，the Tang Dynasty poet Li Bai's “Difficult Road” not only depicts the long distance of the hard journey of the road，but also takes advantage of this situation for many years.Come out，the mountains and rivers carry their own emotions.The same is true of the designer's creation.Sometimes the sudden emergence of inspiration will accelerate the creation of his own works of art.This list of creative motives has come from the artist's visual impact on the mind.Of course，some artists' creations are also abstract and we cannot.It is not easy to imagine music score creation by musicians.Some musical scores may be inspired by pottery or just a trip，or the flow of rivers such as the Yellow River chorus.Creativity requires us to constantly broaden our horizons to inspire our own inspiration.It requires us to constantly think about it.People tend to be very excited about their inspiration and always want to find ways to inspire their inspiration.It is not easy to be inspired.Inspiration seems to be so mysterious，so eager，but sometimes inspiration can suddenly be inspired.It is always available and not available.It often requires the continuous activity of our cerebral cortex to constantly think about complex and simple things.The core of design in graphic design is the creation of the work.Creative works are always appreciated by people.Of course design is a purposeful activity.Theory guides practice.When we can't solve inspiration，it's better to paint or write down what we think or see.There may be some different feelings.The purpose of the design is that we make the origin of our creation.In the process of design，every step we express should be meaningful and purposeful.From the initial scheme determination to the step-by-step thinking，the details of the description，the completion of the work For promotion，we should remember the meaning of each item，such as the design of daily necessities or vehicles.We have designed it to be in line with people's aesthetic rather than being designed to meet the purpose of actual use in life.Choose this visual expression instead of another.One kind has the purpose that we designed.The guidance of this purpose often guides the production of the work step by step.In the creation of a work，we may not have a purpose at every step，but at least this purpose is the core of our creation and the heart of our creation.The creation of ideas may also be unconsciously or unconsciously created.For example，movies are more and more close to people's lives，and some people are an illusion of people's desire for life，especially in the love story，people are always Want to find every aspect is in line with their own expectations，Gao Fu Shuai Bai Fumei but often less satisfactory in life，and the script's creation is more and more in line with people's fantasy to meet people's desire in real life but can not get love，these works His creation is basically the purpose of the writer's creation of artistic works.Through these original intentions of creation will always deepen people's love of the work，but some changes in details will also arouse people's interest in the work and thoughts，not only the design of the film and television products to reflect some of the products are also purposeful，when people Drinking water wants to be more convenient from filling water with leaves to think of how the door can be made to not leak water to get a cup，when the temperature of the weather starts to fall and people start to design containers that can hold more water and can increase its temperature，How to use materials to keep themselves warmer in the cold winter，most of these designs are with some purpose，and these designs are often due to different people in different environments and different nationalities，different life experience will make some Designers design different works.The design of logos is also the same.Different company logos and transportation types are often reflected.Its speed and security.
　　references
　　[1] Zhifu Straight，Yu Chunlin.Advertising Strategy - Planning，Creativity and Performance [M].Beijing：China Financial and Economic Publishing House，2002.
　　[2] Li Xin.Advertising Classic Stories - Super Brand Advertising Strategy [M].Chongqing：Chongqing University Press，2002.
　　[3]Edited by the Editorial Department of（Japan）Works，Japan.Yearbook of Graphic Design in Japan，2005[M].Beijing：China Youth Press，2006.
　　[4]Wang Shouzhi.The history of world graphic design[M].Beijing：China Youth Press，200
　　（作者單位：齐鲁工业大学（山东省科学院））