近几年来,随着煤炭整合,市场经济的推进,煤炭产品供过关系逐渐发生转变,尤其是2012年四季度以来,煤炭价格持续下滑,煤炭黄金十年彻底宣告结束,煤炭企业不得不重新审视自己的市场认知与营销策略。本文对煤炭企业当前的营销现状进行了简单论述,并且对其战略营销模式的创新提出了一些建议。 In recent years, with the consolidation of coal and promotion of market economy, the supply of coal products has undergone a gradual change. Especially since the fourth quarter of 2012, coal prices have been declining. Coal gold has been completely declared a decade and coal companies have to re-examine Own market cognition and marketing strategy. This paper gives a brief exposition of the current marketing situation of coal enterprises and puts forward some suggestions on the innovation of its strategic marketing mode.