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新闻媒体具有快速广泛地传播信息、集中公开地表达意见等特点,是公众获取信息、交流意见的重要平台,在组织和引导社会舆论方面发挥着重要的作用。特别是在当前我国改革发展进入关键时期、社会利益关系深刻调整、各种思想文化相互交织、信息传播途径日益多样化的新形势下,如何运用新闻媒体引导社会舆论健康有序发展,进而整合社会力量,
The news media has the characteristics of rapidly and widely disseminating information and expressing opinions in a concentrated and open manner. It is an important platform for the public to obtain information and exchange views, and plays an important role in organizing and guiding public opinion. How to use the news media to guide the healthy and orderly development of social media and then integrate the society under the new situation of current China’s reform and development entering a crucial period, the profound adjustment of social interests, the interweaving of various ideologies and cultures, and the increasingly diversified channels of information dissemination power,